Friday, May 15, 2009

Hi, I'm a Mac... and I'm a Mac.

The commercials where Justin Long represents a Mac and the nerdy John Hodgman represents a PC are called the "Get a Mac" campaign.

I recently read something I thought was very interesting about PC. He is a truly intelligent man and has had long and successful career in print as an editor for the New York Times and contributes to pubs such as Wired. He is a voice actor and has been on radio programs such as This American Life and a TV actor on The Daily Show. I think I also read he teaches. The funny thing is, in this article, Hodgman confesses he is a mac user. PC is a mac user.

Now that got me laughing. As a Mac guy myself I said "Yessss, another point for us." Hopefully you appreciate the irony in it as well. It really is funny, right? No.

It's not funny at all and in no way is it ironic. After further consideration I remembered it's a Mac commercial. Both men are actors and both are getting paid by Apple.

I guess they do such a great job with that campaign and it has been around so long that we just assume Long really is Mac and Hodgman really is PC. Great marketing. And really great casting.

No comments: